Yeah it’s a bit more complicated than it might seem. The easiest way would be to use a spline wrap but that will distort the text a bit which you probably don’t want.

I haven’t tried yet, but it’s on my to-do list.

Hey mate, just sent an email over with an update to your project file

Hi Jurgen, I’m off for Easter till Tuesday, but I’ll have a look and get back to you then, sounds like you need a guide spline and need to set the spline points to uniform so its even and the speed will remain constant as your object travels along the speed – you could take a look at the box rolling tutorial where I discuss something similar

I tried a version with cubes & nulls along a spline in order to move as desired in space. ( project collect: https://f.io/h1HVSK6y ) The textures aren’t operating as expected when the cubes flip, and overlapping cube seems to be a bit problematic when making adjustments to the type alignment. Additionally, spline animation is a bit chunky. I…

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If things are reversed, you can flip your texture or reverse the spline

Spline wrap is perfect for this kind of thing but your text needing to flip adds some complication. You could just flip the letters within the texture itself as an animated image sequence so as it goes into place the letters are subtly rotated